company allegedly hacked as reported by Fulcrumsec with details: Stuf memory legally Stuuf Inc., incorporated may 2020 in New York is the sort of fellowship that wins awards. fast troupe named it ace of the Most Innovative Companies in 2022. Inc. set founder Katharine Lau on its Female Founders 100 list. business Insider called her ace of 20 Young leaders Building a New Future for Real Estate. The slant is compelling: submit underutilised commercial blank basements, garages, the dead zones behind retail and convert it into modern, tech-enabled self-storage in two to six weeks. no traditional leases. Revenue-sharing with landlords. Everything managed remotely through proprietary software and IoT access control. Thirty-nine facilities across nine cities, operated according to Lau herself on the Swivl self Storage lab podcast in april 2025 by a team of three.
The investors liked the pitch. Wilshire Lane Partners and Harlem chapiter led a $1.8 million seed round in december 2020. Altos Ventures and Allegion Ventures co-led an $11 gazillion series a in february 2023. add raised: $12.8 million.
In 2025, Stuf launched Sidney AI an artificial intelligence vocalisation agent built on ElevenLabs that handles inbound sales calls, routes customers, sends follow-up SMS messages, and transcribes every conversation for analysis. SidneyAI by Stuf was unveiled at the ISS world Expo in Las Vegas, where Lau led a panel on AI applications in self-storage. The product is now beingness marketed to other storage operators as a standalone SaaS offering.
Lau told Crunchbase that Stufs default solution to most problems is tech, not people. She said this as though it were a virtue.
We are now in a perspective to examine what that philosophy produced.